ADVERTISEMENT - SELLING TETRA PACK MILK.

INTRODUCTION:

The aim is not just to make market for the new tetra pack milk (PN) [Pure Nature] in the competitive market but also compelling audience for showing trust in the consumption of PN. Our targeted gender audience would be women and children as men don’t keep his nose down in purchasing groceries for house, in-fact women purchase groceries while children impel mothers for purchasing new things. For trust factor, we need to target audience of men, for which we will show the customers our certifications and quality assurance. So, for targeting audience of women we need to keep the prices low and for targeting children PN needs to add colours into life and by showing substantially of nature.

So, for sketching the advertisement, we will set 2 locations i.e. city busy life and farmland peaceful area. We will make this advertisement by taking one girl and one boy child actor. One lady who will act as a mother of the children and a man being father who would come at the end of the story.

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